SRMG Cannes Beach * 23
*
SRMG Cannes Beach * 23 *
1000-person tech conference and keynote.
Role: Lead Creative | Architect | Experiential Designer
Studio/Image Credit: DJX Studio LLC
Brand: SRMG
Video credit: Srmg Experience/ Youtube
Anchor beach branding moment
A multi-purpose stage that hosted programming all week. From DJs to tea time talks, 50-person seating capacity.
East side - 3 custom activations- 2 Photo booth experiences, turning you into a manga magazine cover 1 AI chatbot - transforming you into a news anchor in real time.
Custom-crafted games, baked in Unreal, brought to life using custom millwork, with inbeeded screens, tech hardware, direction audio, retro tactile buttons,
Steps leads down to the each, backdrop if the stage
View from Promoade
Yacht Finder - Custom activation, new-age viewfinder to spot yacht using real time information bring pulled form open sourace location data. According to Robb Report Arabia, this showed the value of the yachts on the Bay of Cannes, closely tied to the ethos of the magazine's reporting.
Experience Logo - custom bran identity tied to this event
Main stage - Custom canopy designed with inspiration from the sails, the porosity adds a dramatic touch of moment to the space with the interplay of light and dark, creating a mosaic on the landscape under it.
Construction image - custom deck built out on the beach
Canopy installation
